Effects of Scents 


Scent has psychographic and subjective Impacts on Customers. A study conducted by University of Paderborn in Germany revealed the following positive results of implementing Corporate Scents:
  • In general, the point of purchase was perceived to be more enjoyable (+ 21%)
  • Presentations of goods were reported to be about + 55 % more stimulating than before
  • Perceptions with respect to different price-performance ratios were regarded as being + 11% more favorable than before
  • Customer satisfaction increased by + 7%
  • Courtesy and empathy of sales staff was perceived to have improved by + 39 %
  • Customers willingness to pay could be raised by + 84 %
  • Retention periods at the point of sale could be raised by+ 54 %
Effects of Scenting at Points of Sale
  • Increase of convention rates
  • Increase of retention periods
  • Increase of individual willingness to communicate
Effects of Scenting for Products
  • Stimulating the drive to explore
  • Increasing product attention rates
  • Affecting unpremeditated buying behaviour
Effects of Corporate Scent
  • Recognition
  • Emotional attachment
  • Brand communication
Effects of Event Scenting
  • Creation of emotions
  • Increase of memo values
  • Creation of positive associations
 

FutureLink | Sarah Bldg. | Sheikh Rashid Road | Garhoud, Deira | P.O.Box: 33392 | Dubai, U.A.E | Tel.: + 971 4 34 12 210
Email:info@futurelink.ae | webdesign